For those who are not familiar with the brand Pure Hockey, the brand was founded in 1994 in Worcester, MA. Pure Hockey is now the largest hockey retailer in the USA, supplying hockey equipment to those who play the sport. Their job is to create the environment in which kids and parents can see the product, learn about it and get fitted for it; all the while hanging out in a totally cool and nothing-but-hockey world.

The brand runs TV commercial style ads, normally on a sports channel like NESN. I always see these ads when there is a commercial in a hockey game. A marketing strategy they use in their ads is getting a notable hockey player to star in the commercials.

In this ad, Shawn Thornton, who is now retired, was most notably known for “dropping the gloves” as he was a hockey enforcer. An enforcer usually is one of the most feared players on the ice, so Pure Hockey used the comedy aspect with having Thornton be afraid of women who is notability smaller than him.

In this ad, Pure Hockey translates the feelings that a hockey player feels toward getting a new stick. In the description they say, “Every hockey player knows that feeling of a new, beautiful, shiny taped up stick. You can’t put it down. Our latest commercial puts that feeling into video”.

In this video, posted to their YouTube channel, you get a behind the scenes look into what Pure Hockey is. You get to see what they offer in a very straight to the point sense, from gloves to skates to sticks. This video gives the customers of Pure Hockey an authentic approach of what traditional ad’s look like.

On Pure Hockey’s Twitter, they post memes, polls, giveaways, and exclusive content. They roughly have around 14.5K followers and many hockey players league wide have contacts with them.

Pure Hockey’s target audience is anyone who is interested in hockey. As their website states, “it doesn’t matter to us if you’re new to hockey or a seasoned vet, we have the gear for you and we gladly share our enthusiasm for our products – in our stores, on the ice, on the street, at home or on the inline rink”.

Below are all the external links to Pure Hockey’s social media’s.

Website: https://www.purehockey.com/default.aspx

Facebook: https://www.facebook.com/purehockey/

Twitter: https://twitter.com/PureHockey?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

YouTube: https://www.youtube.com/channel/UCOItFN6Xj63KIm3bmbl52cA

 

Until Next Time

~RJ