Tag: smm

SMM: Social Media Marketing

Published on by RLLeave a comment

Today I am reflecting on a post I came across about how to create shareable content. The link to that blog post can be found here. The main message of the post is how to grow your social media audience in the quickest way possible. The author of the post, Kim Garst, gives an acronym that sums up five reasons why people are going to share content on social media: BEACH.

B: Brand Advocacy

People will share your content if they are fans of your brand. The article gives the readers some tips on how to create more brand advocates. The first tip is to be productive, you have to WANT to go out and get your name out there, even if that means reaching out first. 

Being reliable will result in brands sharing your content without even reading it, because they know what to expect from you. This stems from the first time of brand advocacy, being productive. 

Letting people know more about you and your brand is a great strategy. People are more likely to get behind a face rather than a logo. Human connection is important because if people can’t connect with your content, chances are they won’t be reading or sharing it. 

E: Emotion

As I stated above, human connection is important. When we tap into emotion, content is more likely to go viral and be shared. There are a wide variety of emotions that we can use on social media.

The more extreme the emotion is, the more it moves people. Nobody wants to read vanilla content all the time, we seek connection and humanity in the content we read and share online. 

A: Appearance

People will only share content online that helps them in their goal to portray themselves in any way they want to be seen. Nobody wants to look bad in front of their friends, it’s not natural. If you want more shares, make your audience look good with the content you post. This one is the most self-explanatory. 

C: Cause and Beliefs

If you want more shares on your content, align your brand to a cause that is BOTH real and relevant. If you can do that, you hold the power to have your content shared. This is also called Cause-Based Content Marketing. Success in this area is all about developing the right strategy and executing it in an authentic, organic way that brings mutual benefit to everyone involved. 

H: High Value

Lastly, if you want more shares, you have to make your content more valuable. What this means is go the extra mile when creating your content, it shows that you are committed to your craft. 

To summarize: 

Until Next Time

~RJ 

Pure Hockey

Published on by RLLeave a comment

For those who are not familiar with the brand Pure Hockey, the brand was founded in 1994 in Worcester, MA. Pure Hockey is now the largest hockey retailer in the USA, supplying hockey equipment to those who play the sport. Their job is to create the environment in which kids and parents can see the product, learn about it and get fitted for it; all the while hanging out in a totally cool and nothing-but-hockey world.

The brand runs TV commercial style ads, normally on a sports channel like NESN. I always see these ads when there is a commercial in a hockey game. A marketing strategy they use in their ads is getting a notable hockey player to star in the commercials.

In this ad, Shawn Thornton, who is now retired, was most notably known for “dropping the gloves” as he was a hockey enforcer. An enforcer usually is one of the most feared players on the ice, so Pure Hockey used the comedy aspect with having Thornton be afraid of women who is notability smaller than him.

In this ad, Pure Hockey translates the feelings that a hockey player feels toward getting a new stick. In the description they say, “Every hockey player knows that feeling of a new, beautiful, shiny taped up stick. You can’t put it down. Our latest commercial puts that feeling into video”.

In this video, posted to their YouTube channel, you get a behind the scenes look into what Pure Hockey is. You get to see what they offer in a very straight to the point sense, from gloves to skates to sticks. This video gives the customers of Pure Hockey an authentic approach of what traditional ad’s look like.

On Pure Hockey’s Twitter, they post memes, polls, giveaways, and exclusive content. They roughly have around 14.5K followers and many hockey players league wide have contacts with them.

Pure Hockey’s target audience is anyone who is interested in hockey. As their website states, “it doesn’t matter to us if you’re new to hockey or a seasoned vet, we have the gear for you and we gladly share our enthusiasm for our products – in our stores, on the ice, on the street, at home or on the inline rink”.

Below are all the external links to Pure Hockey’s social media’s.

Website: https://www.purehockey.com/default.aspx

Facebook: https://www.facebook.com/purehockey/

Twitter: https://twitter.com/PureHockey?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

YouTube: https://www.youtube.com/channel/UCOItFN6Xj63KIm3bmbl52cA

 

Until Next Time

~RJ